315+ Five-Star Google Reviews
South LA's #1 Rated Jewelry Store
STF Diamonds · Inside Slauson Super Mall · Trusted since 1991
The Collection
- $2,690.00
14K Solid Gold Braided 2mm Franco Chain 16-26"
From$1,008.0014K Solid Gold 3mm Figaro Chain 16-26"
From$434.0014K Solid Gold Braided 3mm Franco Chain 16-24"
From$1,078.0010K Yellow Gold Honey Hoops 24mm
$150.10
10K Gold CZ Dainty Hoop Earrings
$232.0010K Gold CZ Round Domed Earrings
$313.90
Jewelry
The Chain Edit
Gold Hits Different
12 chains, all solid 10K & 14K gold. Find the one that fits your style.

Begin With the Ring
Solid gold and diamond jewelry at our Los Angeles showroom since 1991. Bring us the idea and we'll help you find or order the piece.
Shop Engagement
Your Name, in Solid Gold
Custom nameplates cut and polished in the LA Jewelry District — script, block, or something only you would wear. Real 10K and 14K gold, never plated.
Design Your Nameplate
From Sketch to Solid Gold
Our jewelers design, cast, and repair in-house. A one-of-one pendant or a chain that needs new life — it is handled by the same hands.
Start a Custom ProjectServices

Concierge
A real jeweler on the other end. Text or call for sizing, sourcing, and honest advice.

Care & Repair
Cleaning, repairs, and restorations handled in-house by our bench jewelers.

Custom
Design a one-of-one piece with us — from sketch to casting to final polish.

Financing
Split your purchase into simple installments at checkout. Quick approval, no surprises.

Nameplates
Your name in solid gold — script or block letters, cut and polished in Los Angeles.
Looking for something specific?
A real jeweler answers during showroom hours — sizing, sourcing, custom work, honest advice. Text Us 323-565-3434



























