Sell & Trade

Sell Your Gold. Or Trade Up.

Bring your gold, diamonds, and old pieces to our Los Angeles Jewelry District showroom. Transparent evaluation, same-day offers — cash in hand, or extra credit toward something new.

How It Works

From Your Drawer to Your Pocket

  1. Bring or Send It In

    Walk into our Los Angeles showroom with your pieces — no appointment needed — or contact us to arrange an insured mail-in.

  2. Expert Evaluation

    A buyer tests and weighs everything in front of you: karat, gram weight, and stones, explained step by step as we go.

  3. Same-Day Offer

    You get a clear, no-obligation number on the spot, based on that day's gold market — not a range, not a callback.

  4. Get Paid or Trade Up

    Take cash the same day, or apply your value — plus a trade premium — toward any piece in the store.

What We Buy

If It's Real Gold, We Want to See It

Gold Jewelry

Chains, bracelets, rings, earrings, and pendants — 10K, 14K, 18K, and up. Worn daily or untouched for decades.

Diamonds

Loose stones and diamond jewelry, evaluated on cut, color, clarity, and carat — with the reasoning shown to you.

Nameplates & Custom Pieces

Personalized and one-of-a-kind gold. We build custom pieces at our own bench, so we know exactly what yours is worth.

Broken Gold

Snapped chains, single earrings, damaged settings, old scrap. Condition never disqualifies solid gold — weight is weight.

Not sure what you have? Bring it in anyway — testing is free and takes minutes.

Los Angeles Jewelry District Buyer

We buy from the same Los Angeles Jewelry District bench where our own pieces are made.

Scale-Side Transparency

Every test and every weight happens in front of you. You see what we see before any number is quoted.

No Obligation, Ever

Take the offer, sleep on it, or walk away. Your pieces stay in your sight until the moment you decide.

Option One

Take the Cash

Accept your offer and get paid the same day. No waiting, no processing period — you leave with payment in hand.

Start an Inquiry
Option Two

Trade Up for More

Apply your gold's value toward any piece in the store and we boost it with a trade-in premium — your old gold is worth more as credit than as cash.

Shop the Collection
Start Here

Tell Us What You Have

Describe your pieces and a buyer will follow up with next steps — or skip the form and walk into the showroom.

  • 323-565-3434
  • 323-565-3434
  • Slauson Super Mall · 1600 W Slauson Ave, Los Angeles, CA
  • Mon – Sat: 10:00am – 7:00pm Sun: 9:00am – 7:00pm

A buyer replies within one business day. Nothing is final until you accept an offer in person.

Good to Know

Selling & Trading, Answered

What do you buy?

Gold jewelry in any karat and any condition, diamonds and diamond jewelry, nameplates and custom pieces, and broken or scrap gold. If you are not sure what you have, bring it in — testing is free and takes minutes.

How is my gold's value determined?

Three things: karat, gram weight, and the day's gold market price. Diamonds are evaluated separately on cut, color, clarity, and carat. Everything is tested and weighed on the scale in front of you, and we explain each step before quoting a number.

Is trading in worth more than taking cash?

Yes. When you apply your gold's value toward a new piece, we add a trade-in premium on top of the cash offer — your old gold goes further as store credit than as cash in hand.

Do I need an appointment?

No. Walk-ins are welcome any time the showroom is open. If you are bringing a larger collection or an estate, send an inquiry first so we can set aside time with a buyer for you.

What should I bring with me?

Your items and a valid government-issued photo ID — California law requires it for every gold purchase. Boxes, papers, or certificates help with diamonds but are never required.

My gold is broken. Does that matter?

Not at all. Solid gold is valued by weight and karat, not condition. A snapped chain weighs the same as a whole one — bring everything, even single earrings and loose clasps.

Looking for something specific?

A real jeweler answers during showroom hours — sizing, sourcing, custom work, honest advice. Text Us 323-565-3434

Welcome Offer

15% Off Your First Order

Sign up and get 15% off your first order — plus first look at new drops and custom work from the bench.

One code per customer. No noise — unsubscribe any time.