Los Angeles' Custom Jewelry House
From a sketch, a photo, or an idea you can't quite describe — we build it with you in solid gold, start to finish, in downtown Los Angeles.
Build Your Nameplate
Type a name, choose your lettering and gold, and watch it take shape. When it looks right, send it straight to our bench for a firm quote.
- Made to order in our LA counter
- 10–15 business days
- Real solid gold, never plated
How It Works
- Choose your styleType the name, pick the lettering, gold, and chain right here.
- We build itCast and hand-finished by LA jewelers, then checked at our Slauson counter.
- Ships insured from LAFully insured shipping, or pick it up at the counter.
Recent custom work from our counter
Made Here, Not Ordered In
Every custom piece at STF DIAMONDS is designed with you and built by jewelers in the Los Angeles Jewelry District. No plated shortcuts — solid 10K and 14K gold, built to be worn every day.
From Idea to Solid Gold
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Submit Your Request
Tell us what you have in mind — a pendant, a chain, a nameplate, or something no one has made yet. Photos and rough sketches welcome.
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Consultation
A jeweler — not a salesperson — reviews your idea and reaches out to talk stones, gold color, sizing, and budget.
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Design & Approval
We render your piece and refine it with you until it is exactly right. Nothing goes to casting without your sign-off.
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Cast, Set & Finish
Your piece is cast in solid gold, stones hand-set, then polished and quality-checked before it leaves the bench.
$100
- Credited toward your final piece
- Covers design time and renders
- Quoted before any work begins
$500
- Solid 10K or 14K gold only
- Firm quote before casting
- Financing available at checkout
3–6 Weeks
- From approved design to finished piece
- Rush options when the calendar allows
- Updates at every stage
Custom Work, Answered
Is your custom jewelry real solid gold?
Yes. Every custom piece is cast in solid 10K or 14K gold — never plated, never filled. It will not tarnish, fade, or turn.
How much does a custom piece cost?
It depends on gold weight, stones, and complexity. You get a firm quote after your consultation, and nothing moves forward until you approve it.
Can you work from a photo?
Absolutely. Most projects start with a screenshot or a photo. We redraw it, refine it, and make it yours.
Do you make nameplates?
Nameplates are a house specialty — script, block, two-tone. Every one is cut and finished by hand in our Los Angeles showroom.
Can I use my own gold or stones?
In many cases, yes. Bring your pieces to the showroom and a jeweler will tell you exactly what we can do with them.
What if I need it by a specific date?
Tell us the date up front. If the timeline is realistic we commit to it — and we will not take the job if we cannot hit it.
